Shirts were long considered underwear, and not much on show. This tradition, like many others, was relaxed during the 1920’s, when shirts begin to take a more important and colourful place in a gentleman’s wardrobe. Daisy Buchanan, the heroine in F. Scott Fitzgerald’s classic "The Great Gatsby" was apparently moved to tears by the beauty of Gatsby’s shirts.

“Shirts with stripes and scrolls and plaids in coral and apple green and orange and faint orange with monograms of Indian blue.”

In this colourful tradition we are pleased to collaborate with Vienna’s favourite shirt maker, Gino Venturini - Hemden Hertzog. Now being run by the second generation of the Venturini family they offer their full bespoke shirt service in Budapest through our shop.

Each customer is measured and all styling details discussed. Collar and cuff shapes chosen from their generous collection. Be it a hunting shirt for the weekend, a business shirt to set off a new suit or an evening shirt for a special event anything you wish can be produced. Precious Swiss cotton from Alumo, the Thomas Mason or David and John Anderson collections are the most luxurious shirt fabrics available in the world. Venturini also has an enormous cloth selection of their own from Europe’s finest shirting producers.

For every new client a toile shirt will be prepared and fitted. Simon will then modify the paper pattern and return it to Mr. Venturini’s production facility just outside Vienna.

Australian pearl buttons thick or thin, monograms by machine or hand stitched, firmer or softer collars, the options are infinite.